FICCI 2012

The 4th Annual FICCI Media and Entertainment Business Conclave began yesterday in Chennai, at the Park Sheraton hotel. Many popular faces from the entertainment industry were in attendance at the inaugral event, where several personalities were honoured.

Legendary director, producer and screenwriter K. Balachander was one of those honoured at the event, as well as Jayaram (Malayalam), and cinematographer Santosh Sivan, to name a few. Chairman of FICCI’s Media and Entertainment Conclave is the renowned actor, Kamal Hassan, who gave an introductory speech to the Federation of Indian Chambers Commerce and Industry.

There were several events throughout the day, including a session entitled "A 360 degree approach to producing a global film". This session was run by American film producer and director, Barrie Osborne who has been involved in several Hollywood blockbusters including The Lord of the Rings films. Osborne is said to be working with Kamal Hassan, after being blown away by the Tamil actor’s performance in "Vishwaroopam" (which is yet to be released).

The evening event was attending by Superstar Rajinikanth, and rounded off by a musical performance by singer Srinivas and his group.