Asian Awards 2010

London, UK – Legendary batsman, Sachin Tendulkar today added another accolade to his achievements, as he received the Lebara People’s Choice Award at the prestigious Asian Awards 2010.

Created to honour excellence and achievement amongst the south Asian community, the inaugural Asian Awards, in partnership with Lebara mobile, saw a powerhouse of South Asians gather at The Grosvenor House Hotel, Park Lane London on Tuesday 26th October.

Lebara Mobile, the leading provider of international mobile services sponsored the prestigious People’s Choice Award, which had members of the UK public cast their votes for an outstanding Asian individual from any walk of life whose efforts and endeavour have impacted people’s lives.

Presenting the award to India’s legendary cricketer, Sachin Tendulkar, Ratheesan Yoganathan, CEO Lebara said: “One of the greatest cricketers of all time, Sachin is a hero and a role model to many young Indians. His skill on the pitch is remarkable, but his influence goes beyond just cricket – he has become an inspiration for future generations.”

Upon receiving the Lebara People’s Choice Award, Tendulkar commented: “To receive an accolade from your peers is one thing, but to receive acknowledgement from the public is the ultimate honour. Thank you to all those who voted for me.”

The Asian Awards 2010, presented by Lord Sebastian Coe, saw leaders in business, sports and the arts in attendance, including award winners Yash Chopra, AR Rahman and Vijay Mallya alongside guests Jermaine Jackson, Nasser Hussain OBE, Gurinder Chadha, Christian Louboutin and Sonu Niigaam.