SRK says no crossovers

Speaking to reporters at the India Today Conclave in Delhi, top Bollywood actor Shah Rukh Khan said, “It disturbs me that all Indian filmmakers are chasing an elusive dream of crossover cinema. There is nothing known as a crossover film. If there would have been one, our smarter cousins, Hollywood, would have made crossover films in America and taken over the Indian film industry.”

The Hindi film star has been in Bollywood for over 2 decades now, and has many hits under his belt. Both the Hindi and international versions of the 2010 film "My Name is Khan" ensured that it became one the highest-grossing Bollywood film in the overseas market. In the UK alone it reached No.6 at the Box Office, and grossed more than £936,000.

He added that the Indian film industry should focus more on the trans-national spread of Bollywood productions; "We should think of taking over, we should be thinking of globalising Bollywood."

The Indian cinema industry is broken down into key, regional markets including Bollywood (Hindi), Kollywood (Tamil), Tollywood (Telugu), Mollywood (Malayalam) & Sandalwood (Kannada). It seems that SRK’s recent comments can quite easily apply to all producers in Indian cinema.