British Tamil entrepreneur launches LoveLux London for children

“After a decade of experience in the fast fashion industry, I found purpose in slow fashion; upholding the ethos that we buy less, choose well and make it last.”

This is British Tamil entrepreneur Lux, the founder of LoveLux London. After a decade working for brands like ASOS and Not on the high street, Lux launched her own clothing brand in Nov 2019 .
We headed over to John Lewis on Oxford Street, London to meet Lux at her latest pop-up.

Tell us a bit about yourself and your business mission?
LoveLux London celebrates the fabulous mini’s in our lives; stylishly asserting their individuality and inherent super powers! We level the gender playing field with unisex designs, sending out all the positive vibes: a fusion of bold typography, a rainbow spectrum of colours and upbeat motifs. We want to empower life’s little dreamers, brave souls and wonder warriors.

As a mother of three distinctly different, independent girls, I was driven to create a range to truly embody their sense of self: they inspire the key message of self-love woven through every piece. And with over a decade of experience in the fast fashion industry, I found purpose in slow fashion; upholding the ethos that we buy less, choose well and make it last.

How was the response from the pop-up?
The John Lewis Pop-up in Oxford Street has been such a fab experience thanks to @thegreatbritishpopup who have made this possible for us. It has been fantastic exposure for the brand and we have absolutely loved meeting everyone!

Why should customers buy from you?
The Planet is just as important as our bold sense of style. We use organic cotton, delivery is in plastic-free packaging and we plant a tree for every order made.

Where can customers buy your products?
You can buy our garms online from www.loveluxlondon.com, notonthehighstreet.com or Fenwick Brent Cross.

Find out more about Lux London here: @loveluxlondon