Sunday 14th July 2024
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Piya – Shweta Subram ft. Karthik (Music Video)

Canada’s singing sensation, Shweta Subram, winner of Shankar Mahadevan’s singing competition and Salim-Sulaiman’s pick for IIFA 2011, has now released “Piya” featuring the South Indian powerhouse and winner of multiple Filmfare awards, Karthik. Music has been provided by Pravin Mani, a long term associate of the Oscar Academy Award winning music director A.R. Rahman. “Piya” is a musical masterpiece developed across global borders using creative and innovative measures to bring together three internationally renowned musicians and their vision.

A friendly Skype conference between Pravin, Shweta, and Karthik and an hour was all it took to come up with the concept of “Piya”. They continued to work online between Chennai, Dubai, Hamburg, and Toronto to create an urbanized world-fusion track incorporating smooth classical singing by the talented duo laced with drum-and-bass grooves. A slick video featuring the artists and Canadian actors has been shot by the Canadian director, Pras Lingam.

Shweta, Karthik, and Pravin combine their diverse talents to bring forward a musical experience unlike any before. “Piya” is Shweta’s first release featuring a singer from India, the first non-filmy Hindi track by Karthik, and the first official release through Pravin’s and Pras’ production house, Funky Maple Canada.

They say marriages are made in heaven – however, this marriage of talent and musical brilliance took place in cyberspace.